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About Us



Vision

“To be a part of Saudis' life as a major provider of Sports Products”.



Mission

"With an integrated companywide value chain, we strive to act with honesty and fairness, to completely satisfy the needs of Saudi Youth along with the Expatriates, Corporate and Government Sector by delivering throughout the Kingdom's major and provincial cities high quality international sports and lifestyle brands while promoting and encouraging neighborhood sports activities, and in the process, securing stable growth in total revenue and profitability."